On My Radar: Rita Ora
Those of you who are fans of Roc Nation, like me, recognize this face and are familiar with this name. Rita Ora is a new addition to Jay-Z team and has been making waves ever since. Many like to compare Rita Ora to Rihanna, claiming her voice favors the Barbadian bad-a**. Personally, Rita Ora’s voice sounded nothing like Rihanna’s in her first single “How We Do (Party),” but upon hearing Rita Ora’s cover of Gotye’s “Somebody That I Used To Know” (below), I not only realize that Rita’s voice is a refreshing mix of Beyonce and Rihanna, I also got a real taste of her raw talent.
Roc Nation may not be the best at pushing out their artists, but they do have great talent on their hands. Hopefully Rita Ora’s doesn’t become the next J. Cole (we are still waiting on some more music Cole!), and is able to give us consistent singles. Jay-Z may be the greatest businessman ever by signing an artist who may be competition to another one of his artist (Rihanna), which only results in more money for him. Whatever the case may be, Rita Ora’s sound is something NEW and FRESH which is why she’s On My Radar.
(photo courtesy: http://www.hiphopwired.com)